By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Send us a tip using our anonymous form. Please note that this form cannot be used to reset your Google or Facebook password. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. The ones coming this fall are out of the question. Then, she joined the Dancing With The Stars competition and earned a lot of wealth. 1 hour 13 min ago, By 2021 CBS Interactive Inc. All Rights Reserved. Prior to her new partnership with CLIF, she had already signed deals with Amazon AMZN -1.6%,. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. She needs the rest. Whatever comes along, however, she expects to compete for the Tigers next season. Fellow Two Time Olympic Gold Medalist. He didnt waste the opportunity to showcase his talent this time around, setting either a world record or an Olympic record in all three of his individual events. A roommate to hang out with. And youth is on their side. However, the elite athletes net worth is a bit of a mystery. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. Her career has leapfrogged from there and is doing well in different competitions. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. How do you put a price tag on that?. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. Winning medals were on her agenda as she won the gold medal for the all-around event and excited the gymnastics fraternity. Sunisa Phabsomphou was born on March 9, 2003, in Saint Paul, Minnesota. * Please fill out the form below in order to receive your shareable link. Sunisa Lee (@sunisalee) Instagram photos and videos Or Gabby Douglas, who in 2012 got a custom Barbie and deals with Honda, Subway, and Smoothie King. Caeleb Dressel claimed five gold medals in swimming. Other more traditional Olympics sponsors, like Procter and Gamble or the Coca-Cola Company and their family of brands (Coke now owns Core Power through its acquisition of the protein shakes owner, Fairlife LLC), could also be in Lees future. The division now represents more than a dozen players, including Detroit Tigers pitcher Spencer Turnbull and Pittsburgh Pirates pitcher Chasen Shreve. But her impending haul off the mat is actually worth much more. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Its all great for her right now.. The NCAAs changing of NIL rules to allow student athletes to have an agent really affected Lee in a positive way. Oh My! Click below to sign in. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. Sunisa lee (@sunisalee_) November 15, 2022. Community Rules apply to all content you upload or otherwise submit to this site. Sunisa Lee competes on the vault during the women's U.S. Olympic Gymnastics Trials Sunday in St. Louis. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. Her graceful movements and incredible leaps were a sight to behold. Everyone had been expecting Simone to win, and [Lee] stepped up. And now, Lee and Dressel are poised to cash in. Ad Age and Creativity Staff After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. She hung in there and now finds herself one of the new faces of her sport and the U.S. Olympic movement. Team USA Gymnast Sunisa Suni Lee took home the gold medal in the all-around competition at the 2021 Tokyo Olympic Games on Wednesday, July 28. Follow her on Twitter@SBJLizMullen. With Simone Biles withdrawing from the gymnastics competition, she took the opportunity to provide a sensational performance at the 2020 Tokyo Olympics. At CAA Sports, clients are represented by multiple agents. Sunisa Lee says 2022-23 season will be her last one | The NIL Deal According to the Auburn Tigers site, Suni has a management team in place to help her balance her endorsement deals and personal appearances with her commitments as a college athlete - although. But her impending haul off the mat is actually worth much more. All rights reserved. Moreover, her flexibility and smoothness in routines are a must-watch for fans all over the world. Compete in college or make millions in endorsements? Actually, Sunisa / MoneyWatch. Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. License Verification (Nursys.com) | NCSBN 2023 Leaders Group. Sunisa Lee's Olympic Gold for Team USA Could Be Worth $1 Million Its worth noting that had the Tokyo Games happened last summer as planned, that wouldnt have been the case. Lee partnered Sasha Farber and showed promise in the competition, only to finish fifth in the end. It's been proclaimed the most exciting two minutes in sports. According to reports, the DWTS contestants earn $125,000 in rehearsal and the first two weeks while the maximum they can earn is $295,000. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). The 2020 Tokyo Olympics saw a new superstar being born in Suni Lee. And plenty will be possible, including book deals, brand endorsementsand if she chooses to start a gymnastics academy, she could put her name on it, "Suni Lee," Thompson says. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Montreal Vacation Packages. Lets talk seven figures, said Bob Dorfman, the creative director at Baker Street Advertising and a sports marketing expert. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. She hasn't ruled out trying to do both collegiate and elite gymnastics at the same time. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. 2023 Sportico Media, LLC. Sunisa Lee's Olympic Gold for Team USA Could Be Worth $1 Million - Yahoo! But he swam only in relay events and was very much overshadowed by his all-star teammates Michael Phelps, Ryan Held and Nathan Adrian. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. The previous four Carly Patterson, Nastia Liukin, Gabby Douglas and Simone Biles were teenagers at the time of their triumphs. Whereas four years is a long time, for some reason, the three-year cycle seems a lot more doable and more commercially viable to keep them alive in the limelight.. Follow him on Twitter @Tomas_Verde. Its all good. Tim Walz and St. Paul Mayor Melvin Carter declared Friday "Sunisa Lee Day," a symbol of just how quickly things can turn when you stand atop the podium at the Olympics with the national anthem playing and NBC's ever-present cameras zooming in. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. Yes, she'll arrive at Auburn as not just another freshman. Her name will get bigger, and with it will come an untold number of opportunities to cash in on her Olympic glory. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Right before she won gold on uneven bars at the 2019 U.S. championships, her father fell off a ladder and became paralyzed from the chest down. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: After winning gold in Tokyo, Sunisa Suni Lee was moving into her college housing at Auburn. Theres just lots of ways she can cash in right now.. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . Burton throws Visa in the ring as well, noting that with only a three-year turnaround to the Paris Games in 2024, where Lee could again compete, shes an even more attractive partner for Olympic sponsors. I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports Patrick Collins told SBJ. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. women's gymnastics championship is traditionally a. Florida State, Clemson Start MadnessEarly, Learfield Losses Top $2 Billion Since 2019 After Tough2022, Live Nation Earnings Jump Despite Taylor Swift TicketingStorm. Fill out a booking request form for Sunisa Lee, or call our office at 1.800.698.2536 to . Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Nude Selfies! S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. Not bad for someone whose slow recovery from a broken foot left her wanting to bail on trying to make it to Tokyo. Olympics: Sunisa Lee to cash in as college gymnast at Auburn - Yahoo! Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. The agreement pays Allen, who was the No. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. I just didnt want to see myself fall back, she told Elle at the time. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. Because if the Games were held last year, Lees earnings potential would have been hurt by the old, stricter rules.
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