", "Plus, I love the people. All rights reserved. At the very same time, a little startup that would shake up the commerce world was only just emerging. From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephora's Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girl's dream job. On February 19, 1969, Julie A. Su was born. A sleeveless prairie shirt with a ruffled yoke? She also served as Chair of the California Democratic Partys Womens Caucus and on their Rules and Campaign Services Committees, as a member of the Riverside County Central Committee and as 80th AD Chair. Julie is the Democratic nominee for the 45th Congressional seat now held by Republican Congresswoman Mary Bono Mack. Bornstein, who has sat on the Stitch Fix board since November 2012, has . But after decades in and around e-commerce, shed seen it all: the inefficiencies of searching for the exact right product on a traditional platform, the problem with the collaborative filtering used by giants like Amazon, the drawbacks of legacy tech and talent. Moreover, her father was the producer of the TV documentaries and mother was their author. We want to hear from you. The first, a seed round, was co-led by Forerunner Ventures' Kirsten Green and NEA's . Contact an All American Speakers Bureau booking agent for more information on Julie Bornstein speaking fees, availability, speech topics and cost to hire for your next live or virtual event. Julie has spent most of her career at the intersection of fashion and technology. Many brands view the platform as a marketing expense. According to the various authorized sources, she earns a salary between $600k-$690k annually. The more the user says yes to items, the better targeted the suggestions. The app, which launched in 2020 when Covid-19 was in full swing, required a deep tech build-out using four tech algorithms and e-commerce infrastructure. "We provide an entire ecosystem to modernize your store; essentially, brands get their own store on the platform., Shortly after leaving Stitch Fix in 2017, after helping guide the site to go public and seek venture capital, the seeds for THE YES were planted. Julie and her beau Samuel have worked in short films Oil Men and Hashtag Apocalypse together in 2017 and 2019, respectively. From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephoras Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girls dream job. Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes. Shortly after departing Stitch Fix, Bornstein began building The Yes, an AI-powered shopping platform expected to launch in the first half of 2020. Nars Bronzing Powder in Laguna, $38, Ole Henrikson Truth Serum Collagen Booster, $48, Kat Von D Tattoo Liner in Trooper, $18, Kat Von D Painted Love Lipstick in Lovecraft, $19. Julie currently serves on the Board of Directors for Redfin and Weight Watchers. With such earnings, Julia enjoys a lavish lifestyle along with her family. #intx2016, A post shared by INTX (@intxncta) on May 16, 2016 at 12:36pm PDT. The No. She is also a contributor to CNBC's "TechCheck" franchise. Led by e-commerce tech veteran Julie Bornstein the recently launched app just debuted a website to bring the platform full circle. The customer connection and focus on experience has been a great launching pad for new customer-centric innovation. Breaking News ", "I meet regularly with different teams to discuss everything from daily business results, to new campaign concepts and new technology projects, to organizational and people issues (lots of these, this is a big part of leading a large team). And she's more than earned it. Until they figure out how to get it inside my phone, my credit card is attached to it. Next, with a visual quiz showing very nuanced looks, it queries users if they would wear something. She assumes some duties previously handled by Sharon Rothstein, who has joined Starbucks as global . AI could help fix this," she said via a telephone interview. I was working on the IPO of Bebe and the sale of Seattles Best Coffee to AFC, sitting across the table from these management teams, and I thought, Thats what I want to do; I want to be on the retail side of business,' she says. Following year, she became the media and entertainment reporter and CMBC controlling for Los Angeles Bureau and she embraces the media with special focus on the intersection of media and technology. "Each user has their neuro-network; user yes and no interface with each other and interact with over 240 brands on the platform," she explained, noting they continue to add brands daily. "I've been lucky to work with some pretty iconic brands that are well-respected and have a strong authentic connection to their customer. Growth has been steady increasing reopening measures post Covid-19 lockdown have influenced sales: specifically from April-May up 50 percent and May-June up 66%. Director Taylor Tomasi-Hill) to create their individual lists or yes's which can also be shared with other users. All Rights Reserved. Julie Bornstein has been promoted to chief marketing and digital officer of Sephora Americas. Facebook gives people the power to share and makes the world more open and connected. Julies public career began in 1989 when she was elected to the Desert College Board of Trustees, serving as President in 1991. Those included gathering product images that turned retailers into round-the-clock photo studios and the personal shopper or sales associate aids customers in what they are seeking for their wardrobe. Our engineers needed to be machine-learning engineers, who are building these things into the customer experience, she says. Join Facebook to connect with Julie Bornstein and others you may know. THE YES's method aims to eliminate that by doing it for you. After Nordstrom, UO, and Sephora, Bornstein had seemingly done everything but join a digitally-native startup when Katrina Lake asked her to join Stitch Fix as COO in 2015. Photo: Courtesy, "Black. "I'm really committed to leaving the office every day by 5:30 so I can spend my evening with my family, and then work a few hours after my kids go to bed. We spent two years developing the most extensive taxonomy there is. Ellison Barber Married, Husband, Age, Height, Weight, Bio, Carolyn Manno Bio, Husband, Married, Net Worth, Christian Longo Bio, Net Worth, Height, Body Statistics, Girlfriend, Affair, Married & Ethnicity, Jyoti Amge Bio, Net Worth, Height, Boyfriend, Body Statistics, Affair, Married & Ethnicity. "Ole Henrikson Truth Serum. Feb 7, 2023,11:22am EST $8.8m Bond Payment Delay Down To State Says American Dream Owner Forbes Business Retail E-Commerce Tech Veteran And CEO Julie Bornstein On Her Latest Venture, THE YES. All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. Senator Michael Bennet asks Google and Apple to remove TikTok from their app stores, AT&T stock moves higher after posting better-than-expected Q4 earnings, CNBC begins accepting nominations for the 11th annual Disruptor 50 list, Ad-supported and free streaming options in focus amid recession fears, 34% of shoppers plan to holiday shop on social media, survey finds, New 'Black Panther' seen as a major test for the movie industry, I wrote a book while working full time5 habits that make me 'super productive', The leadership traits women employ are more valuable than ever, says CNBC's Julia Boorstin, I talked to over 100 women leadersthe top 3 things I learned about what makes them successful, Paris Hilton will sell NFTs and hold virtual parties in The Sandbox metaverse platform, A decade of disruption: CNBC's full interview with Rent the Runway co-founder Jennifer Hyman. Please keep your comments respectful and relevant. Many variations of. Mar 4, 2023. Julie and Steve have been married for over 33 years, raised their two sons in the Coachella Valley--active in public schools and youth sports. )", "Once a year Ill meet a girlfriend of mine in East Hampton and well spend a full day hitting every shop there (love Henry Lehr), and I try to get a few trips to Barneys when Im in New York. The platform stands out also thanks to clever creative direction headed by style influencer, former editor, and retail veteran Taylor Tomasi-Hill, who also helps source new brands to carry on the site. As per some online sources, Julia has an estimated net worth of $100 million. Call us to speak with a booking agent to discuss your event or specific speaker request. I am a Paris-based journalist covering the luxury and fashion industry. Julie Bornstein, Founder and CEO of THE YES, is a pioneer of the e-commerce era. Boorstin covers media with a special focus on the intersection of media and technology, and delivers reporting, analysis and interviews for the network. Educator and Community College Trustee. BOOK JULIE BORNSTEIN Julie Bornstein Videos And no day passes without a discussion or two about kids, favorite new lipsticks, or which parts of our finished lunch goes into the recycle vs the compost bin (we are in SF after all). My family is very dynamic, intellectual and argumentative, so there was always a good debate to be had. Kat Von D lipstick and liquid eyeliner, both incredible, long lasting, amazing quality essentials. Julie Bornstein founded The Yes Platform, Inc. Copyright 2023 All American Speakers Bureau. Julia Boorstin CNBC's Senior Media & Technology Reporter, Creator of CNBC's #Disruptor50, Author of When Women Lead - Simon & Schuster, Available Now (For this, THE YES absorbs transaction fees, chargebacks, fraud liability and any other transaction related costs. Julie Bornstein, Founder and CEO of THE YES, is a pioneer of the e-commerce era. Save my name, email, and website in this browser for the next time I comment. I figured it may as well be in an area of interest, so I wrote letters to the HR departments of Ralph Lauren, Calvin Klein and Donna Karan. Founder of The Yes Platform, Inc., Julie Bornstein presently is currently Chief Executive Officer at this company. The Yes founder and CEO Julie Bornstein helped some of the worlds biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO at Stitch Fix, arguable one of the top success stories of digital-first fashion. THE YES takes 25 percent commission from the sale which sits at the sweet spot in between affiliate commissions and the approximately 50 percent commission on wholesale sales. Widely recognized as a national leader on housing policy, over the past few years Julie led The Campaign for Affordable Housing, a national nonprofit devoted to expanding affordable housing opportunities. ", "Summer booties. After working in politics, nonprofits and fashion, she found her way to investment banking in the late 1990s. Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. After practicing law and teaching in Los Angeles County for ten years, Julie and her husband Steve Gordon moved to the Coachella Valley with their sons in 1984. Get this delivered to your inbox, and more info about our products and services. Contact an All American Speakers Bureau booking agent. We are building scalable systems that are highly intelligent to adapt to your shopping." In 1997, State Controller Kathleen Connell appointed her as Chief Deputy State Controller and Chief of Staff. And every now and then, theres a chance to meet with a celebrity too. Learn about the challenges facing marketing leaders and the opportunities for innovation and growth in marketing technology for startups and entrepreneurs. Moreover, the duo met each other in Sundance Film Festival in PG-13 weekend. That's what I love about being based in San Francisco. Their oldest son, Loren is an attorney in Los Angeles, married to a public school teacher and their youngest Brian, works for the federal government in Washington. VIDEO. Bornstein likens it to making a music playlist on Spotify or TikTok on social media, "We learn from the references and show products, accordingly," she said. Celebritys Net worth, Biography, Sports, Health, Technology, & Entertainment. Image of the homepage from the new website for, THEYES engages influencers (and resident Creative. "I knew that Amazon I saw that there were many inefficiencies to business that technology could solve years before the world went digital. "Apps are a closed system, so it's harder to reach an Android user, and some people prefer using websites," Bornstein noted. JWN Julia Boorstin is CNBC's Senior Media & Tech Correspondent based at the network's Los Angeles Bureau. She moved to the channel in May 2006. wasn't gonna win with fashion; designers are wary of selling there with Amazon's knock-off DNA strategy," said Bornstein. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam.