In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. The next part of the paper is an understanding of the background of British Airways and its CSR activities. Web. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. Our vision is to be the worlds leading airline group on sustainability. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). This increases the level of satisfaction . External Environment Analysis of British Airways The pioneering thinker and formulator of CSR theory for business are Peter Drucker. Feel free to use our The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. - Flight status and schedules. impact on British Airways. Case Study - Stakeholder theory and its The company should also take initiatives to deal with competitive pressures from various low pricing airlines. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). IAG is a Spanish registered company with its corporate headquarters in London, UK. >> About BA | British Airways British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about Main responsibilities: Team leader on departures - ensuring safe and punctual departures and being accountable for the teams' performance, making effective decisions within time constraints,. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. (2019). Write by: . Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. In the following section, the discussion would be on main two ethical issued which British Airways experience. 36 0 obj Analysis of British Airways Leadership and Management Roles Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. 268-295. 4, pp. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Available seat km Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. For instance: A new landscaped field extension to the parkland, which opened to, the public in 2011 continues to develop well. Further, the low cost carriers are injurious to the companys revenue as they compete fiercely at low price points. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. Objectives of British Airways and Stakeholders Short term objective of British Airways. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. I was searching for details on British airways. Various security risks can be faced by BA that could also impact the brand reputation of BA. Do not sell or share my personal information. 1, pp. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. click here. The company should take initiatives to reduce various security risks associated with various destinations. >> The whole profitability of British Airways depends on its customers ("British Airways", 2019). >> BusinessEssay. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. We've encountered a problem, please try again. /Length 3238 In fact, there is a way to get an original essay! British Airways has faced certain ethical issues with their key stakeholders. British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. 22,410m, 2.0% Another issue is establishing rights of all and a system of justice within the organisation. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. 4,103m, -56.8 pts British Airways data breach: Monzo's quick response - Quartz I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. /First 774 1, pp. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Looks like youve clipped this slide to already. Retrieved 27 December 2019, kokemuller, N. (2019). Communications consultant. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. Internal Environment Analysis Of The Company: British Airways 578m, 5.5% application/pdf "British Airways CSR (Corporate Social Responsibility) Analysis." However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. essay writers. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. /Type /Catalog How Do Stakeholders Influence Business Activities?. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. The internal drivers of CSR are flying start and CR senior sponsors group. London Heathrow Airport, England, United Kingdom. British Airways Marketing Research. Case Study - Stakeholder theory and its Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. Profitability and successful running of the business depend upon the customers of the organization. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. - Ensuring British Airways' aircraft cabin appearance and safety standards are met. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Shareholders in BA owner IAG back rights issue - Yahoo! We will occasionally Matten, D & Moon, J 2008, Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility, Academy of management Review, vol 33, no. 458m. Just Click Here. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Available seat km Found a great essay sample but want a unique one? Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. BA introduces initiatives to strengthen new distribution strategy The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Free access to premium services like Tuneln, Mubi and more. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. Activate your 30 day free trialto unlock unlimited reading. UPDATE ON BRITISH AIRWAYS CYBER ATTACK. Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. Web. British Airways CSR (Corporate Social Responsibility) Analysis. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. Now customize the name of a clipboard to store your clips. History of British Airways | SeatMaestro. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). British Airways Marketing Research Essay Example | GraduateWay British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. IAG converts 14 A320neo family options into firm orders International Airlines Group (IAG) is converting 14 A320neo family options, announced in August Meet the directors, management and committees steering us to future success. 503-530. /Subtype /XML Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Activate your 30 day free trialto continue reading. Is It Worth It To Fly British Airways Premium Economy?